{"id":271,"date":"2004-11-11T09:42:10","date_gmt":"2004-11-11T00:42:10","guid":{"rendered":"http:\/\/www.f00-042.204.183.203.fs-user.net\/blog\/2004\/11\/designing-for-the-scent-of-information.html"},"modified":"2004-11-11T09:42:10","modified_gmt":"2004-11-11T00:42:10","slug":"designing_for_t","status":"publish","type":"post","link":"https:\/\/bookslope.jp\/blog\/2004\/11\/designing_for_t.html","title":{"rendered":"Designing for the Scent of Information"},"content":{"rendered":"<p>Designing for the Scent of Information<br \/>\n<a href=\"http:\/\/www.uie.com\/reports\/scent_of_information\/\">http:\/\/www.uie.com\/reports\/scent_of_information\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"scent-300x392.jpg\" src=\"http:\/\/bookslope.jp\/blog\/archives\/scent-300x392.jpg\" border=\"1\" width=\"200\" height=\"292\" \/><\/p>\n<blockquote><p><strong>Designing for the Scent of Information<\/strong><br \/>\nThe Essentials Every Designer Needs to Know About How Users Navigate Through Large Web Sites<br \/>\nBy Jared M. Spool, Christine Perfetti, and David Brittan<\/p><\/blockquote>\n<p>\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5927\u898f\u6a21\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u79d1\u5b66\u7684\u306b\u307e\u3068\u3081\u305f\u30ec\u30dd\u30fc\u30c8\u304c\u51fa\u7248\u3055\u308c\u308b\u3088\u3046\u3067\u3059\u306e\u3067\u3001\u30e1\u30e2\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u66f8\u304b\u308c\u3066\u3044\u308b\u3089\u3057\u3044\u306e\u3067\u898b\u3066\u307f\u305f\u3044\u3093\u3060\u3051\u3069\u3001\u3044\u304b\u3093\u305b\u3093\u82f1\u8a9e\u3060\u3051\u3060\u3068\u8f9b\u3044\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u7ffb\u8a33\u3055\u308c\u308b\u3053\u3068\u3092\u7948\u308b\u2026\u2026\u3002<\/p>\n<ul>\n<li><strong>An Introduction to Scent.<\/strong> We start with an example of what scent looks like when it works. You\u2019ll see how a user successfully works their way straight to their desired content, hidden deep within HP.com\u2019s web site.\n<li><strong>Things that Block Scent.<\/strong> We\u2019ll then walk through some of the most common ways designers block scent on web sites: iceberg syndrome, camouflaged links, banner blindness, links that lie, missing words, and misplaced links. You\u2019ll see examples of both good and bad trigger words from a variety of sites, such as the sites for the Boston Globe and the Discovery Channel.\n<li><strong>Navigation-Panel Shell Games.<\/strong> You\u2019ll see the problems we frequently find with navigation panels and global navigation. We\u2019ll show you some classic problems from Amazon.com, Fidelity.com, and other sites, as they try, unsuccessfully to help users move toward their targets.\n<li><strong>Longer is Better.<\/strong> What is the optimal length of a link? How long should your pages be? Looking at the data we\u2019ve collected in thousands of clickstreams, you\u2019ll see exactly how long your links and pages should be, including insightful examples from CNN and Sprint.com.\n<li><strong>The Scent of Graphics.<\/strong> Our research has identified and classified the three types of graphics: navigation graphics, content graphics, and decorative graphics.<\/ul>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Designing for the Scent of Information http:\/\/www.uie.com\/reports\/scent_of_information\/ Designing for the Scen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[91],"tags":[41],"class_list":["post-271","post","type-post","status-publish","format-standard","hentry","category-book","tag-design","missing-thumbnail"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":0,"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookslope.jp\/blog\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}