AIGA – AIGA Experience Design
AIGA – What is experience design?
- We solve problems of organizational connection and communication
We understand how the organization relates to its internal and external constituents – people (employees, customers, investors, etc.) and organizations (customers, suppliers, partners, competitors, peers, etc.) – as well as the technology and market environment.
- We solve problems of understanding people, in ways useful for business and design
We understand people’s character, behavior, and context-the patterns and complexities of their daily lives
- We solve problems of deciding what to make
We conceive, envision, and inform what products, services, and communications to make
- We solve problems of making things well
We are skilled at making products, services, and communications useful, usable, and desirable
Problems solved by experience design professionals