90% of site users don’t see the homepage?

Ashley Friedlein’s Weblog : E-consultancy.com

our own recent experiences and conversations suggest the average % of site visitors who see your homepage to be less than 40% and possibly less than 10%. Certainly for this site, E-consultancy.com, over 90% of our unique site visitors do not see the homepage, and on a few other large sites that we have done web analytics work on recently this figure was over 80%.



その中で重要だと思われる5項目について (↓) 書かれています。

So what can be done to engage users at lower levels in a site?

  • Navigation. Certainly best practice usability helps here – making it clear to the user what the content of that page is and making it easy for the user to see where he / she is in the site. Also, links to other relevant content and a link to a sitemap.
  • Search. A good internal site search engine available from all pages allows deep-linkers to see, within one click, what more you have available that might suit their needs.
  • “Most popular”. Perhaps on every page there should be a short list of your most popular offers / content? Give it your best shot to engage those deep-linkers with what you know to be your most powerful offers within one click of arrival.
  • Customisation. For the more advanced you can, of course, customise the entry page dynamically based on the content of the referring search string. So if the referrer is something like http://www.google.co.uk/search?hl=en&q=web+measurement&btnG=Google+Search&meta=cr%3DcountryUK%7CcountryGB (which we often get as we rank top on this for Google) then we could customise the arrival page, or elements of it, to all the best things we have to offer on ‘web measurement’.
    Customer Service.