Ten ways to improve the usability of your ecommerce site
http://www.webcredible.co.uk/user-friendly-resources/web-usability/ecommerce-usability.shtml
eコマースサイトのユーザビリティを改良する10の方法についてのガイドライン。
- Identify users with their e-mail address
- Break up the ordering process into bite size chunks
- Tell users where they are and where they’re going
- Don’t make the ordering process harder than it needs to be
- Address common user queries
- Highlight required fields
- Make the ordering process flexible
- Put users’ minds at ease
- Have users confirm their order before buying then provide confirmation
- Send a confirmation e-mail